Wednesday, August 29, 2012

Optimize Tumblr with Dynamic Meta Keywords

Tumblr Theme Optimization Tip

Tumblr is a great micro blogging platform, for both ease of use and SEO. Out of the box, however, does not provide all the necessary SEO tags and labels that we need for good on page optimization.

One area that is lacking out of the box is Meta Keywords. This is not a hassle for us though because Tumblr has made it very easy for us to alter our chosen theme.
Open your theme editor and click “Edit HTML”. Look for the Meta Description tag at the top of your template. Mine looks like this:

We are going to copy that line and paste is right under it. In our new line change name=”description” to name=”keywords”. Now in the new line where it says {MetaDescription} replace it with:

{block:Permalink}{block:Posts}{block:Tags}{Tag}, {/block:Tags}{/block:Posts}{/block:Permalink}.

Click “Update Preview” and then click “Save”.

You can double check by going to a Tumblr post (not the home page) and clicking CTL+U. This will open the source code where we can see our new keywords at the top of the header code.

Wednesday, August 15, 2012

Get The Point Across With a Quality H1 Tag

Help Search Engines Understand Your Webpage

It’s certainly true that a page can rank high in search engines and have no structural tags in them at all. But chances are that this is because those pages are already very popular and have a lot of backlinks to them that get them a better rating. As a Web designer you can choose to ignore structural tags altogether and focus only on backlinks. But why? H1, H2, and H3 headlines are easy to add to your pages, and with CSS they don't have any detriments. And since they help search engines categorize your pages more efficiently, you'll rank higher in search engines and thus get backlinks more quickly.

If you think of a Web page as an outline, the H1, H2, etc. heading tags serve to divide the page into sections. Your most important headline is your H1 headline. This generally indicates the topic for the entire Web page and is where most people look first when they're trying to figure out what the page is about. Since search engines first priority is to provide search results that people want, they try to use the same techniques to determine what a page is about. So content in the H1 tag will be considered most important and given a slightly higher rank than other content on the page.

The H1 is a great place to optimize your webpage for a specific key phrase. Be sure that your H1 contains the key phrase that you are targeting… preferably at the beginning of the H1. Search engines will immediately know what your page is all about.

When pages are constructed in a hierarchical fashion with the proper use of H1 and H2 tags you create a page that is easy for both people and search engines to follow. And after all… isn’t that the ideal goal of almost any webpage? Pages that have been structured in a hierarchical fashion will score better in the search results.

Many people like to use images instead of H1 tags for their headlines. This is not accessible so search engine robots can't read the text in the image. So you get a double-negative. The robots can't read the headline and there's no structure. If you must use images for your headlines, consider using some form of image replacement or wrap you H1 is a display=none div so that you can still use H1 tags.

Tuesday, August 7, 2012

Ethical Marketing Can Be Difficult

Many Do Not Believe

The problem with ethical marketing is that most businesses are not interested. They either have thought about it and don’t care or they never really thought about it in the first place.

Same goes for my wife’s eco friendly house keeping. People either think she costs more or they think she can't clean as well... and believe me she can.

I believe the panda and penguin updates taught us that the unethical practices of previous marketers can heavily affect or current advertising situations and search rankings. I still  practice ethical marketing with my company Archaic Media and always will.