Many Do Not BelieveThe problem with ethical marketing is that most businesses are not interested. They either have thought about it and don’t care or they never really thought about it in the first place.
Same goes for my wife’s eco friendly house keeping. People either think she costs more or they think she can't clean as well... and believe me she can.
I believe the panda and penguin updates taught us that the unethical practices of previous marketers can heavily affect or current advertising situations and search rankings. I still practice ethical marketing with my company Archaic Media and always will.